Started in 1993, Business Asia/Overseas Trading has established a reputation as Australia’s pre-eminent source of business and economic information on Asia and exporting.
Business Asia/Overseas Trading is read primarily by senior executives doing business in the Asia-Pacific region and exporting, ensuring an attentive and relevant audience and is circulated both nationally and internationally.
Business Asia/Overseas Trading is a must read for anyone either doing business in Asia or contemplating a move into the market. In order to compete in the Asia-Pacific region, the international business community needs to understand its complexitities and everchanging business environment. In this process, information is the key tool.
Business Asia/Overseas Trading is designed to provide business with a sustained, indepth and specialised analysis of business news, emerging market trends and opportunities and will bring you a fresh perspective on trade, facilitation, trade investment, government policy, export markets and export achievements. It also answers such questions as:
How can we better understand the business trade practices in Asia;
What are the trends that will have an impact on business in Asia;
How are foreign firms performing in Asia;
How can firms who have succeeded in Asia, market their expertise?
These objectives, allies to our values of quality editorial, commercial viability and outlook, a targeted readership, high circulation and quality production, are what give Business Asia/ Overseas Trading its competitive edge.
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