ADVERTISING DROUGHT - WHERE THE DOLLARS ARE GOING

WHEN WILL THE ADVERTISING SLUMP END?

WHAT ARE THE NEW MARKETING STRATEGIES?

WHICH MEDIA PLATFORMS ARE BEST PLACED FOR RECOVERY?

The downturn in media advertising since the 2000 boom has been the deepest in decades. Analysts say the worst is over, but how strong will the recovery be, and when will it come? Network Ten chief executive John McAlpine, Zenith Media CEO Anne Parsons and ABN Amro media analyst Peter Shorthousewill debate these issues in a panel discussion moderated by The Australian's media columnist Mark Day.

Date: 18 July 2002

Venue: The Westin Hotel, Sydney

Time: 12 noon for 12:30pm, 2.00pm finish

Cost: $95.00 incl gst

Online Registration: Yes



Further information: Anne-Marie Flynn
Tel: 02 9957 9818
Email: amflynn@charlton.com.au

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